After considerable success in North America, in 2019 gogglesoc decided it was time to enter the European market with their ingenious lens-protecting goggle cover and hand-picked 138 to assist in the creation and execution of their marketing plan.
Drawing on our years of experience in the field, we helped familiarise them with the unique nature of a pan-European snowsports industry and worked with them to adapt their successful North American strategy for a European market.
This included building a list of key ski resorts across the entire continent and, liaising with local distributors, establishing partnerships with ski schools and ambassadors in these areas. We also identified suitable charities to donate custom gogglesocs to, and arranged collaborations with key media partners in each region.
Additionally, 138 took care of communicating the European product launch and the brand’s key stories in multiple languages to our pan-European media contacts.
