“We like challenges here at 138, that’s why we were immediately on board,” says Danielle Reiff-Jongerius, founder and owner of 138, of working with Messe München on communicating IAA MOBILITY. The former automotive show, previously known as IAA, moved to Munich and transformed itself into the IAA MOBILITY, which for the first time will bring cycling and all other mobility topics into the mix.
138 were responsible for international communication in the bike segment – such as messaging and B2B media relations – as well as handling the advertising budget for Messe München. Through working on an event of this magnitude, our network of personal contacts in the B2B sector has become even stronger.
ClientMesse MünchenServicesCommunications Strategy, Public RelationsYear2019 - 2023Linkmesse-muenchen.de
