Bavaria’s snowboarders have a new home. Snowboard Bayern, part of the Bavarian Ski Association, has launched their own brand to attract young and motivated snowboarders.

Alternative’s Moritz Born developed the brand’s new online presence The goal of the website is to inform about the existence of Bavaria’s youth teams in the disciplines race, freestyle and boarder cross and to offer test trainings with the teams and their coaches. With the ultimate goal being to find the next Bavarian snowboarder who competes on international level, Alternative is happy to indirectly assist in the grassroots development of snowboarding in Bavaria.