[Above: Josh on the home-office grind]

With varying degrees of lockdown in place across many regions of the world, there’s no disputing that these are extraordinary times for all. We wanted to connect with some of our friends around the globe to see how they – and the companies they work – for are dealing with this crisis, what initiatives they have taken and what this situation might mean for the future once we’ve come out the other side. This time we hit up Josh Gray, co-founder of the Whistler-based lens protection brand gogglesoc…

Could you give us a brief update on how the situation is where you are? 

We’re based just outside Whistler, BC and I have to say how fortunate we feel to be in Canada at a time like this. Although COVID-19 is prevalent in this country (we have approx. 20,000 cases right now), the government has really stepped up and actively created support programs for the citizens they represent. It’s times like this when you really get to experience the value of government.

How has the Corona virus affected the way your company works day-to-day? 

Before we had an office, we worked remotely – so it’s not something we’re unfamiliar with. We set up our systems and culture to be able to deal with that, so I guess this is the real test. We have a culture that is fun, flexible and people-focussed. Last week for instance, we did a virtual quiz and Aprés with the team – but one challenge has been figuring out how to replace the daily office banter; so far so good!

“Before we had an office, we worked remotely – so it’s not something we’re unfamiliar with.”

How have your staff been responding to the crisis and changes in working life? What’s the team spirit been like?

Our first priority during this time needs to be the well-being of our team and our families. We’re working hard to underscore the importance of this and support our colleagues where we can. In general, though, team spirit is high. We’re healthy and need to give ourselves a pat on the back for finishing a great winter.

Getting out in nature is a core part of people in the outdoor sports world. How are you keeping active with the restrictions where you are?

Honestly, it’s tricky. Whistler is an outdoor place and the aptitude level is high but we’re super lucky to be where we are and surrounded by nature; I’d find it way harder living back in London. The Whistler locals are challenging themselves to take things easy to avoid further strain on the healthcare system (in case they get injured). Personally, I’ve been doing a bunch of dog walks with my wife, yoga at home and jogging. I mean, I gotta do something to work off all those additional day beers now that no-one’s watching (just kidding…)

“We managed to get a shipment of 200 medical-grade facemasks shipped to us that I’ll be dropping off at a hospital that needs them in Vancouver this weekend.”

Have you activated any initiatives as a company in response to the situation? 

We’re working on it! As a global brand we’re fortunate to have manufacturing contacts across the planet. We managed to get a shipment of 200 medical-grade facemasks shipped to us that I’ll be dropping off at a hospital that needs them in Vancouver this weekend. We’re also working on an initiative to support ‘Goggles for Docs,’ who seek goggle donations for doctors that need them. They’re looking for help to mobilise the outdoor community and we’re seeing what we can do on a local level to get involved. Tune in to our Instagram feed (@gogglesoc) for news on that one!

“The renewed value that will be placed on freedom of movement and quality time spent outdoors is going to be greater than ever.”

How are you planning on communicating your brand through these times?

The importance of our products begins to diminish during a global pandemic like this, and we’re not too proud to admit that. Although we will continue to engage with our audience, we’re planning to use our voice to help our community with projects like I mentioned above. Marketing our brand can wait.

The world has changed, and will continue to be changed once this is over. Is there the possibility that a brighter future will emerge from this shared experience?

100%. People will have been cooped up inside for months. The renewed value that will be placed on freedom of movement and quality time spent outdoors is going to be greater than ever. The air will be cleaner and adventure awaits; I for one can’t wait to get out.

When this crisis passes, what will be the first thing you’ll do: both from a business perspective, and as an individual?

Mountain biking and/or skiing…depends how long this lasts!