Elan approached us early 2023 to assist them in optimising the launch of their new Primetime piste ski range on the DACH market later in the year. We took them through a DACH marketing workshop to identify their local customer targets, key communication channels and marketing objectives.
We followed this up by executing the German language PR plan in close collaboration with the local Elan office. This lead to more than 150 clippings, ranging from lifestyle general interest media to ski media.
ClientElanServicesMarketing & Activation Strategy, Communications Strategy, Public RelationsYear2023Linkelansports.com
