Portfolio – 138 Alternatives https://138alternatives.com Communication & Content Creation Fri, 21 Nov 2025 14:00:13 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.1 https://138alternatives.com/wp-content/uploads/2025/08/138alternativesLogo.svg Portfolio – 138 Alternatives https://138alternatives.com 32 32 Red Bull https://138alternatives.com/portfolio/redbull-wrc/ Mon, 29 Sep 2025 01:30:00 +0000 https://138.harding.com.au/project/project002/ Client Red Bull Services Content Creation Visit website Project summary Our experience in the World Rally Championship, combined with our expertise in creating Social Media Content, convinced Red Bull to select 138 as their main partner to produce YouTube, Instagram and Facebook content for their Rally Channels. One part of the 138 team travels with…

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Client
Red Bull
Services
Content Creation
Visit website
Project summary

Our experience in the World Rally Championship, combined with our expertise in creating Social Media Content, convinced Red Bull to select 138 as their main partner to produce YouTube, Instagram and Facebook content for their Rally Channels. One part of the 138 team travels with the Rally events around the globe while the other works remotely from the 138 Studios in Munich with a direct connection to the WRC’s video servers.

“138 are our triple threat: experts in video production, the World Rally Championship and totally reliable. They bring a creative approach to production and always deliver on time. They’re also a great bunch of guys.“ Paul Keith, Head of Motorsports at Red Bull Media House.

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]]> UCI https://138alternatives.com/portfolio/uci/ Sun, 28 Sep 2025 02:54:00 +0000 https://138.harding.com.au/project/project011/ Client UCI Services Content Creation Visit website Project Summary Since 2019, we have been producing social media content for the UCI, the international governing body for cycling. Our in-house editing capabilities combined with our expert knowledge of the sport made us the perfect partner to produce social media friendly content from a TV feed. Starting…

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Client
UCI
Services
Content Creation
Visit website
Project Summary

Since 2019, we have been producing social media content for the UCI, the international governing body for cycling. Our in-house editing capabilities combined with our expert knowledge of the sport made us the perfect partner to produce social media friendly content from a TV feed. Starting with Cyclo-cross, we have since then expanded to cover all of the UCI disciplines, from road to artistic cycling.

Over the years, we have produced hundreds of videos custom-tailored to the audience they were aimed at reaching. These have been posted on all the UCI’s social media channels, from Facebook to TikTok.

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]]> YETI https://138alternatives.com/portfolio/yeti/ Sat, 27 Sep 2025 11:40:02 +0000 https://138.harding.com.au/?post_type=dt_portfolio&p=20775 Client YETI Services Public Relations Visit website Project Summary Based in the USA, Yeti have been expanding their sales and marketing efforts in Europe over the past years. As part of this strategy, we have started working with them to expand their market shares on the German speaking market. Finding the right match between their…

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Client
YETI
Services
Public Relations
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Project Summary

Based in the USA, Yeti have been expanding their sales and marketing efforts in Europe over the past years. As part of this strategy, we have started working with them to expand their market shares on the German speaking market.

Finding the right match between their product line and the local German, Austrian and Swiss markets was challenging at first, but it was a great opportunity for us to expand our network of PR influence and knowledge. From surfing to hunting, we have been adapting our communications to the infinite versitality of Yeti products in order to maximise their reach in all relevant media outlets.

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]]> Hyundai Motorsport https://138alternatives.com/portfolio/hyundai-motorsport/ Fri, 26 Sep 2025 23:14:00 +0000 https://138.harding.com.au/project/project017/ Pellentesque purus et sem nibh mattis nunc donec vel varius egestas.

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Client
Hyundai Motorsport
Services
Content Creation
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Project Summary

Having acquired tons of expertise from our experiences with Red Bull and the WRC, we took on a new rally project in 2024: Hyundai Motorsport. We immediately integrated Hyundai’s rally content teams and provided insights on how to create engaging content for the rally audience, from racing to evergreen and snack content.

Offering a comprehensive package, our work extends from ideation to delivery, making it a very easy-to-use solution.

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]]> Lenzerheide https://138alternatives.com/portfolio/lenzerheide/ Thu, 25 Sep 2025 16:35:26 +0000 https://138.harding.com.au/project/project001/ Client Lenzerheide Services Communications Strategy, Public Relations Visit website Project Summary One of the most prestigious ski resorts in the world, Lenzerheide got in touch with us with a precise objective: strengthening their position as a winter holiday destination on the German market. After taking them through a workshop to identify their goals and precise…

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Client
Lenzerheide
Services
Communications Strategy, Public Relations
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Project Summary

One of the most prestigious ski resorts in the world, Lenzerheide got in touch with us with a precise objective: strengthening their position as a winter holiday destination on the German market. After taking them through a workshop to identify their goals and precise targets, we delivered a communication plan that would fulfil their needs.

We then proceeded to executing this plan through Public Relations execution, media buying and event organisation.

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Lenzerheide website

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]]> Zwift https://138alternatives.com/portfolio/zwift/ Thu, 25 Sep 2025 16:33:29 +0000 https://138.harding.com.au/project/project009/ Glavrida from amet porta dolor nulla

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Client
Zwift
Services
Public Relations
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Project Summary

Since 2022, we have been handling DACH Public Relations for Zwift on the ground. As their local media representatives, we have been managing all proactive and reactive PR initiatives. We have organised several press events, distributed dozens of press releases and gathered hundreds of clippings in the biggest german language media outlets.

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Zwift site

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]]> WRC Promoter / World Rally Championship https://138alternatives.com/portfolio/wrc-promoter-world-rally-championship/ Wed, 24 Sep 2025 09:13:12 +0000 https://138.harding.com.au/project/project018/ Client WRC Promoter / World Rally Championship Services Content Creation Visit website Project Summary In 2016, 138 began producing Social Media content for the WRC Promoter, including working for one of the most iconic Rally teams in the world: Team M-Sport. Throughout the Rally weekend, our producers create engaging content that fans love to interact…

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Client
WRC Promoter / World Rally Championship
Services
Content Creation
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Project Summary

In 2016, 138 began producing Social Media content for the WRC Promoter, including working for one of the most iconic Rally teams in the world: Team M-Sport. Throughout the Rally weekend, our producers create engaging content that fans love to interact with.

Despite Team M-Sport being the smallest of the current rally teams, with no manufacturer in the background, its social media numbers – in terms of reach and engagement – are as good as those of the bigger teams.

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]]> Big Agnes https://138alternatives.com/portfolio/big-agnes/ Tue, 23 Sep 2025 09:54:40 +0000 https://138.harding.com.au/?post_type=dt_portfolio&p=20721 Client Big Agnes Services Public Relations Visit website Project Summary A reference in the world of lightweight camping, representing Big Agnes on the German speaking market was an amazing opportunity for us. While still relatively unknown in Europe, Big Agnes products already hold a great reputation in the core backpacking & bikepacking communities. Using our…

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Client
Big Agnes
Services
Public Relations
Visit website
Project Summary

A reference in the world of lightweight camping, representing Big Agnes on the German speaking market was an amazing opportunity for us. While still relatively unknown in Europe, Big Agnes products already hold a great reputation in the core backpacking & bikepacking communities.

Using our existing network and knowledge of the German PR landscape, we have been actively communicating about Big Agnes and yielding the results that their products have always deserved but have never obtained before.

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]]> H&M Move https://138alternatives.com/portfolio/hm-move/ Mon, 22 Sep 2025 09:32:47 +0000 https://138.harding.com.au/?post_type=dt_portfolio&p=20715 Client H&M Move Services Public Relations Visit website Project Summary A well-known fashion brand, H&M approached us with the ambition of pushing their ‘Move’ range in Germany. With this range, the Swedish brand aims at making the combination between sports & fashion accessible to anyone. We have been working actively with both general interest and…

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Client
H&M Move
Services
Public Relations
Visit website
Project Summary

A well-known fashion brand, H&M approached us with the ambition of pushing their ‘Move’ range in Germany. With this range, the Swedish brand aims at making the combination between sports & fashion accessible to anyone.

We have been working actively with both general interest and special interest media outlets in a wide range of industries (outdoor, tennis, pilates & yoga etc.) to increase their visibility within the very competitive German market.

H&M Move logo

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