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138 Alternatives

Communication & content creation that connects brands with people.

138 Alternatives logo

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Who we are

138 Alternatives: A team of specialists, passionate about creating stories that matter

Founded in 2015, 138 Alternatives is a family-owned agency rooted in Munich with a growing base in the French Alps. 

We specialise in marketing, PR and content production for cycling, winter sports and travel. From early bike and snow projects to producing films for the UCI, Red Bull and WRC, we’ve built a reputation for delivering fresh, credible storytelling.

Our senior team brings newsroom discipline, strong PR networks and content production under one roof. We keep collaboration close, input honest and solutions practical so your brand connects across Europe with impact.

What we stand for

Credible growth, not empty reach

Collaboration built on honesty

Ideas that make a measurable difference

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Big or small, we love projects that challenge us.
Let’s find the right way to tell your story.

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MEET THE TEAM

A small, experienced crew: hands‑on from first call to delivery.

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Our Strengths

Pan-European Reach

Strong media & influencer networks across cycling, winter sports & travel.

Proven Production

Decades of film and content creation experience.

Trusted Partnerships

Long-standing collaborations with major brands.

Sustainable Growth

Prioritising quality over quantity, always.

WHAT WE DO WELL

Connecting the dots between brands and their communities across Europe

Communication & PR

We provide complete communication strategies and messaging frameworks, tailored to your audience and your goals. With pan-European PR and media relations at our core, we help brands reach the right markets through carefully crafted press materials, newsroom support, and direct journalist engagement. From media kits to event PR and on-site coordination, we make sure your brand’s story gets told — and heard.

Content Creation

Our roots are in production, and storytelling is what we do best. Whether it’s storyboarding, shooting, editing or grading, we create video content designed for the platforms your audience actually uses. From cinematic films to fast-turn social edits optimised for Reels, Shorts, TikTok or YouTube, our work is designed to stop the scroll. Alongside video, we deliver striking photography, tailored copywriting, and editorial content for both print and web.

Social & Digital

We help brands thrive online with social media planning, community management, and influencer collaborations. Our team builds strategies that are grounded in analytics, ensuring content performs across multiple platforms. From localisation and transcreation for different European markets to ongoing reporting and optimisation, we ensure your digital presence is consistent, credible, and engaging.

Events & Activations

Events are powerful moments to connect with your audience, and we make sure they’re unforgettable. We organise press trips, media test days, trade fair support, and product launches across Europe. With on-site content capture and rapid turnaround delivery, your event doesn’t just happen — it lives on through content that extends its reach far beyond the venue.

Trusted by leading brands

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Let's turn your story into results that matter.

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PROJECTS

Our Portfolio

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We make collaboration effortless

Let’s talk about your project