Communication – 138 Alternatives https://138alternatives.com Communication & Content Creation Fri, 21 Nov 2025 13:44:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://138alternatives.com/wp-content/uploads/2025/08/138alternativesLogo.svg Communication – 138 Alternatives https://138alternatives.com 32 32 YETI https://138alternatives.com/portfolio/yeti/ Sat, 27 Sep 2025 11:40:02 +0000 https://138.harding.com.au/?post_type=dt_portfolio&p=20775 Client YETI Services Public Relations Visit website Project Summary Based in the USA, Yeti have been expanding their sales and marketing efforts in Europe over the past years. As part of this strategy, we have started working with them to expand their market shares on the German speaking market. Finding the right match between their…

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Client
YETI
Services
Public Relations
Visit website
Project Summary

Based in the USA, Yeti have been expanding their sales and marketing efforts in Europe over the past years. As part of this strategy, we have started working with them to expand their market shares on the German speaking market.

Finding the right match between their product line and the local German, Austrian and Swiss markets was challenging at first, but it was a great opportunity for us to expand our network of PR influence and knowledge. From surfing to hunting, we have been adapting our communications to the infinite versitality of Yeti products in order to maximise their reach in all relevant media outlets.

YETI logo

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]]> Lenzerheide https://138alternatives.com/portfolio/lenzerheide/ Thu, 25 Sep 2025 16:35:26 +0000 https://138.harding.com.au/project/project001/ Client Lenzerheide Services Communications Strategy, Public Relations Visit website Project Summary One of the most prestigious ski resorts in the world, Lenzerheide got in touch with us with a precise objective: strengthening their position as a winter holiday destination on the German market. After taking them through a workshop to identify their goals and precise…

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Client
Lenzerheide
Services
Communications Strategy, Public Relations
Visit website
Project Summary

One of the most prestigious ski resorts in the world, Lenzerheide got in touch with us with a precise objective: strengthening their position as a winter holiday destination on the German market. After taking them through a workshop to identify their goals and precise targets, we delivered a communication plan that would fulfil their needs.

We then proceeded to executing this plan through Public Relations execution, media buying and event organisation.

Lenzerheide logo
Lenzerheide website

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]]> Zwift https://138alternatives.com/portfolio/zwift/ Thu, 25 Sep 2025 16:33:29 +0000 https://138.harding.com.au/project/project009/ Glavrida from amet porta dolor nulla

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Client
Zwift
Services
Public Relations
Visit website
Project Summary

Since 2022, we have been handling DACH Public Relations for Zwift on the ground. As their local media representatives, we have been managing all proactive and reactive PR initiatives. We have organised several press events, distributed dozens of press releases and gathered hundreds of clippings in the biggest german language media outlets.

Zwift logo
Zwift site

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]]> Big Agnes https://138alternatives.com/portfolio/big-agnes/ Tue, 23 Sep 2025 09:54:40 +0000 https://138.harding.com.au/?post_type=dt_portfolio&p=20721 Client Big Agnes Services Public Relations Visit website Project Summary A reference in the world of lightweight camping, representing Big Agnes on the German speaking market was an amazing opportunity for us. While still relatively unknown in Europe, Big Agnes products already hold a great reputation in the core backpacking & bikepacking communities. Using our…

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Client
Big Agnes
Services
Public Relations
Visit website
Project Summary

A reference in the world of lightweight camping, representing Big Agnes on the German speaking market was an amazing opportunity for us. While still relatively unknown in Europe, Big Agnes products already hold a great reputation in the core backpacking & bikepacking communities.

Using our existing network and knowledge of the German PR landscape, we have been actively communicating about Big Agnes and yielding the results that their products have always deserved but have never obtained before.

Big Agnes logo

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]]> H&M Move https://138alternatives.com/portfolio/hm-move/ Mon, 22 Sep 2025 09:32:47 +0000 https://138.harding.com.au/?post_type=dt_portfolio&p=20715 Client H&M Move Services Public Relations Visit website Project Summary A well-known fashion brand, H&M approached us with the ambition of pushing their ‘Move’ range in Germany. With this range, the Swedish brand aims at making the combination between sports & fashion accessible to anyone. We have been working actively with both general interest and…

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Client
H&M Move
Services
Public Relations
Visit website
Project Summary

A well-known fashion brand, H&M approached us with the ambition of pushing their ‘Move’ range in Germany. With this range, the Swedish brand aims at making the combination between sports & fashion accessible to anyone.

We have been working actively with both general interest and special interest media outlets in a wide range of industries (outdoor, tennis, pilates & yoga etc.) to increase their visibility within the very competitive German market.

H&M Move logo

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