Thomas doesn’t just write copy; he builds brand authority.

His career began on the front lines of snowboard retail—a boots-on-the-ground start that instilled a deep understanding of sports culture, consumer psychology and the importance of product that performs. This authentic voice saw him scouted by Snowboard UK and later recruited by pan-European Onboard Magazine, where he spent six years as Editor-in-Chief. Across two decades, Thomas has built a reputation for clear, compelling native-English copywriting, strategic content creation, and editorial leadership.

Today, Thomas leverages that editorial precision to lead our English copywriting and content strategy. He brings more than just words to the table; Thomas brings extensive experience in storytelling, social media content creation, photography, and videography, alongside a well-established network of European media and brand connections.

For the 138 team, he wasn’t just a candidate—il was the strategic choice to sharpen our brand’s voice.