Countdown to the IAA MOBILITY Trade Fair in Munich

Munich, 1 September 2021 – With less than one week to go, more and more cycling brands are revealing details about their planned expositions and activations, for both the press day on September 6th, the B2B trade show visitors, and  of course the public excited to find cycling novelties and new mobility solutions.
The elaborate concept, spanning from the Open Space in the City Center, to the Summit and Open Space Extended at the Messe Munich trade fair grounds as well as being host to the World Cycling Forum, the IAA Mobility serves a large and differentiated audience.
With this wide offer, planning the trip can be a bit overwhelming – we have put together a list of the most important links and information here.

Some tips for visitors

Open Space or Open Space Extended – where to go first?
For the optimised experience, it’s best to take some time and plan your trip in advance; decide when you want to be at the trade fair grounds, and when best time to visit the city’s open spaces is for you.
News is added to the schedules daily, so keep an eye on the website.

Open Space Extended: All cycling exhibitors are situated in the halls B4, B5 and B6 and  outside, next to the East Entrance. The detailed hall plans can be found HERE.
On the Bike & Micro mobility Stage (B5) und Bike Stage (B6) inside the halls, many brands will present their innovation highlights, and top-level products ranging from new safety support for urban cycling, to extreme lightweight e-bikes, the latest in mountain biking etc.. The schedule can be found online or onsite.
Definitely worth a visit are the Dirt Jump Shows at the ‘’Mercedes-Benz Mountain Bike Experience’’, held 3 times a day at the MTB Test Parcours next to the East Entrance.
For those interested in vintage bikes, there are permanent exhibitions inside the bike halls: A carefully curated selection of vintage road bicycles and a selection of Retro Mountainbikes will be on display.
If you don’t feel like taking public transport, you can take your bike and cycle from and to the city center Open Spaces;  our recommended route between both expo-areas:

Open Space: Bike exhibitors in the city center are situated at Marstallplatz and the Hofgartenstrasse. Test bikes can be taken for a spin through Munich’s famous Englischer Garten. If you want to pin your preferred locations beforehand – check the map here

Blue Lane Bike: If you don’t feel like taking public transport,  you can take your bike from and to the Open Space and the Messe Muenchen trade show grounds, via the sign-posted Blue Lane Bike.
The IAA stands for an accelerated path to the future of mobility. But you can also slow down: ride your bike along the signposted route from Munich-Riem through the districts of Trudering and lively Haidhausen, across the Isar River to romantic Lehel and into the city center. Take a break, experience the city, experience the whole spectrum of the urban IAA in the OPEN SPACE, the public event space of the IAA. The route takes at least one hour to complete.

Some tips for journalists:

1. The exclusive press day
On September 6th from 8:00 till 18:00 the doors at the Messe Munich will exclusively open to press only – media accreditation is required, if you haven’t already registered.

+++ CLICK HERE TO APPLY FOR ACCREDITATION +++

Don’t forget to opt-in on the right-hand side of the page!

2. Press Conferences
Many brands have scheduled press events or conferences at their booth or on the main stages in the halls, to reveal their novelties and new mobility concepts. Not to miss your personal highlights, the schedule can be found HERE.
In case you need assistance with your planning, please contact the Bike Press Team, who is also available for you onsite daily at the East Entrance, and can be found in the city at the Open Spaces.

After your trade show must-do’s are done, we do have a personal favourite few leisure tips, like this great Street art Bike Tour, featured by muenchen.travel.de.
This will show you some great graffiti art, much of Munich – off the beaten track.
If you are an avid Mountainbiker, you cannot leave town without checking out the Isar trails; close to 20 KM of great trails starting in München-Thalkirchen, a stone-throw from the city center, meandering south into the lush and green Isartal.

When discovering Student-City Schwabing, get your hands on one of the infamous Kaffee & Kuchen or a Leberkassemmel & beer at BICI BAVARESE.
Enjoy!

COVID-Measures – the 3G-Principal
After the German: Geimpft, Genesen, Getestet (vaccinated, recovered, tested) you will be required to show proof upon entering the trade fair grounds and some activities in the city center.
To ensure the highest level of possible safety for all visitors, a comprehensive hygiene and safety strategy has been put in place, which will provide you with the current information at all times – as much of what is valid today is no longer valid tomorrow. For all the details please check this link:
https://www.iaa.de/en/mobility/for-exhibitors/plan-your-iaa-attendance/covid-19-regulations