Based in the USA, Yeti have been expanding their sales and marketing efforts in Europe over the past years. As part of this strategy, we have started working with them to expand their market shares on the German speaking market.

Finding the right match between their product line and the local German, Austrian and Swiss markets was challenging at first, but it was a great opportunity for us to expand our network of PR influence and knowledge. From surfing to hunting, we have been adapting our communications to the infinite versitality of Yeti products in order to maximise their reach in all relevant media outlets.